Eoin Ó ’Catháin gives you the low down on the hairy campaign that became one of the largest men's health charities.

It is that time of year again, where men all over the world decide to forego shaving for a month in order to raise awareness for male cancer, specifically prostate cancer and testicular cancer. The campaign sets out to spark conversation and raise funds and has become a social phenomenon over the past few years, with considerable social media attention, corporate sponsorship and celebrity support alike. Just last weekend, a 200 meter high and 600 meter wide projection of a moustache was shown at the Cliffs of Moher in Co. Clare to mark the start of the month in Ireland.

Movember originated in a South Australia pub in 1999, when a group of friends decided to grow moustaches for charity. Profiled by a local news channel, the idea gained traction and spread across the country. Of course, today, the charity is a juggernaut: last year, $95 million was raised, with 1.1 million people registered to participate.

The push is now on to find participants (MoBros) to grow moustaches and highlight their chosen causes. What’s more, a particular emphasis has been put this year on MoSistas- women who will support the men day-to-day as they raise awareness and money. Irish television presenter Laura Whitmore promoted the campaign on her Instagram page, announcing she will, “#Misstache for #Movember”.

There are some rules to follow: participants are not permitted to have hair grown before the month starts, and beards and goatees are forbidden. The moustache must be groomed, and every opportunity taken to discuss men’s health and to raise funds for prostate and testicular cancer.

The charity has raised over €409 million in the past seven years, and has become the largest men’s health charity. Movember’s website advises the public to set up a network on a college campus or at the workplace.

If you or your friends would like to sign up, be sure to check out Movember’s website. http://ie.movember.com/

Are you participating? Be sure to send your pictures into Campus!